serialization.custom Function
Define custom serialization for the editable content. The method accepts a single parameter as a string and is expected to return a string.
Example
<textarea id="editor"></textarea>
<script>
$("#editor").kendoEditor({
serialization: {
custom: function(html) {
return html.replace(/(<\/?)b(\s?)/, "$1strong$2");
}
}
});
</script>