Company and Product Brand Names
Brand names are important for the public company image. Their improper usage is subject to legal counter-actions.
In This Article
General
- When you use brand names and trademarked items in product documentation, they have to be correctly cited according to the established company requirements.
- The same counts for third-party brand names and trademarked items.
Company Brand Names
- Full List of Progress Brand Names and Trademarked Items: Legal Guidelines of the Company Online
- Brand Resources of the Company Online
In This Section
- Full Brand Names
- Brand Names with Possessives
- Brand Names with Generic Nouns
- Brand Names with Versions
- Trademarks with Company Names
- Trademarks as Adjectives
- Trademarks as Plurals
- Altering of Trademarks
Full Brand Names
-
Use the full brand name when you refer to any of the registered or non-registered Progress or Telerik trademarks for the first time within an article. Include:
- The company brand name.
- The trademark markings on both the company brand name and the product name.
Not that good Much better Progress Corticon® Progress® Corticon® Telerik Test Studio® Telerik® Test Studio® -
On subsequent instances, skip the trademark markings. Use the product name independently of the company brand name.
Not that good Much better Progress® Corticon Corticon Telerik Test Studio® Test Studio
Brand Names with Possessives
Never use possessives with the company brand or product names.
| Not that good | Much better |
|---|---|
| Progress’ solutions just work. | Progress solutions just work. |
| Sitefinity’s new release beats the competition. | The new Sitefinity release beats the competition. |
Brand Names with Generic Nouns
Use lowercase letters to begin generic nouns, which follow product names.
| Not that good | Much better |
|---|---|
| Progress® OpenEdge® Platform | Progress® OpenEdge® platform |
| Telerik® Kendo UI® Widgets | Telerik® Kendo UI® widgets |
Brand Names with Versions
Always state the version as communicated publicly and place it after the brand name. For more information about how to communicate start or end of support related to a version, see the Vocabulary.
| Not that good | Much better |
|---|---|
| the Q2 2024 release of the Kendo UI suite | Progress® Kendo UI® 2024 Q2 |
| v8.0.0 of KendoReact | Progress® KendoReact™ v8.0.0 |
Trademarks with Company Names
When the Progress and Telerik company brand names are used as nouns to reference the companies themselves, do not apply trademark markings.
| Not that good | Much better |
|---|---|
| Progress® earnings rose 12% last quarter. | Progress earnings rose 12% last quarter. |
| Telerik® by Progress | Telerik by Progress |
Trademarks as Adjectives
- Use all registered and non-registered trademarks as adjectives.
-
Follow them by a common noun, verb, or other phrase.
Not that good Much better OpenEdge delivers five solutions in one. OpenEdge Advanced Enterprise Edition delivers five solutions in one. DevCraft makes developers more productive. The DevCraft suite makes developers more productive.
Trademarks as Plurals
Never make plurals of any registered or non-registered trademarks.
| Not that good | Much better |
|---|---|
| Corticons | Corticon |
Altering of Trademarks
Never alter, hyphenate, or change the capitalization of any registered or non-registered trademarks.
| Not that good | Much better |
|---|---|
| OPENEDGE | OpenEdge |
| Datadirect | DataDirect |
| Roll Base | Rollbase |
Third-Party Trademarks
- Refer to third-party brands and trademarks exactly as required by the third party's official trademark guidelines.
- Use the official websites of the vendors to make sure you apply the officially approved brands of the products they offer.